I don't judge food.

That's what OLI is all about.

I don't label things good or bad.

I just explain what's inside,
clearly and calmly, so you can decide what matters to
you. That's what OLI is all
about.

Hi

I'm OLI.

I'm small, green, curious, and I spend a lot of time reading
food labels so you don't have to squint at them.

You'll usually find me hanging out in grocery aisles, peeking
at ingredient lists, wondering things like: Why is this
ingredient here? What does this word actually mean? Is
this something my body recognizes?

Food Labels Are

Stories

Stories section - OLI character with food products

OLI reads stories section - character with magnifying glass analyzing food labels

OLI reads
those stories
carefully

When you scan a product with
OLI, I don't just look at one
ingredient. I look at how
everything fits together.

Where ingredients appear in the list

How processed
they are

Whether something is natural, artificial, or somewhere in between

How additives and preservatives are used

How familiar or unfamiliar the ingredients might be

Analysis section - character with phone showing food analysis visualization

No pressure.
No alarms.
Just clarity

Then I turn that story into something simple, visual, and easy to explore.

Let me walk you through it.

You're standing in a store.

You see a product

You're curious.

You open the OLI app and scan the
label

Behind the scenes, a lot happens
very quickly.

How OLI
WORKS

I read the label using vision and text recognition.

I match them to known ingredient data from trusted open food sources.

I group ingredients by type, purpose, and processing level.

I apply a transparent scoring logic that looks at composition, balance, and signals.

Behind the scenes section - OLI processing data

Real-time results section - processing visualization

There's no waiting. No manual review. No human team fixing data later What you see is what the system sees, explained clearly.

All of this happens
automatically, in real time.

Your OLI Score

Yellow-green character pointing to score

The OLI score is not a verdict / It's a summary
It helps you understand the overall ingredient profile at a glance.

It considers things like.
Ingredient quality and balance.
Use of additives and preservatives.
Artificial colors or flavors.
Ingredients are ordered and grouped.
Patterns that matter more than single words.

You can tap into the score to see exactly how it was formed. Every part is explainable. Nothing is hidden.
If you want to go deeper, you can. If you don't, that's okay too.

Green detective character with magnifying glass

Peek Inside the
OLI App

Come closer. I’ll show you around.
The app is designed to feel calm and friendly, even
when the label isn’t.
You’ll see
A simple scan screen that starts the journey
A results view that turns complexity into clarity
Ingredient groups you can expand and explore
Clear explanations written for humans, not
scientists
A history that remembers what you’ve scanned
and learned
Everything is built to reduce noise and spark
curiosity.

Red character holding smartphone showing OLI app interface

Here's a quick look at OLI in action.

OLI app screenshots showcase with orange explorer character and phone displays

Scan screen

Result screen

Ingredient breakdown

Score explanation

History and insights

Scan screen

Result screen

Ingredient breakdown

Score explanation

History and insights

OLI Learns, So You
Can Learn

OLI doesn't stop at one scan.
Over time, patterns start to appear.
You notice which ingredients show up often.
You recognize certain additives.
You understand labels faster than before.

That's the real goal.

Not control. / Not rules. / Just understanding.